St mary’s university

st mary’s university

UNIVERSITY

With a growing campus, St Mary’s University engaged with The Property Marketing Strategists in 2024 to prepare its pricing, proposition and comms for accommodation for 2025/26 as well as providing recommendations for its longer-term strategy.

ACCOMMODATION STRATEGY

Working with a cross departmental team, TPMS led the development of a revised and refreshed accommodation strategy for St Mary’s University. Following challenging occupancy in recent years, TPMS led an accommodation workshop to review challenges, options and the appetite for a revision of a long-standing accommodation strategy.

PRICING AND PROPOSITION

Following the workshop, TPMS led and developed an accommodation strategy paper for the accommodation team to deliver to its executive board. This included a full review of accommodation strategy, including product and proposition, tenancy lengths, accommodation redevelopment and pricing.

LONG TERM STRATEGY

Whilst the objectives aimed to solve short term concerns for the coming year, the paper also provided long term strategies for consideration to ensure that the accommodation strategy was sustainable for future university objectives.

MARKETING AUDIT

TPMS also conducted a full marketing review of the accommodation marketing and website. This reviewed customer journey, social media, SEO, digital marketing and strategy, providing recommendations.

WEBSITE REDEVELOPMENT

Following the accommodation strategy and marketing audit, the TPMS team overhauled the accommodation pages on the St Mary’s website including user journey and rewriting the copy for all pages and optimised for SEO.

  • “The quality and depth of the research were fantastic and, because they have such great understanding of the market, were able to identify trends and opportunities aligned to our business.”

    Tom Sutcliffe, Commercial Director - Scape.

  • “TPMS go above and beyond to deliver thorough work for the client – and are always looking to challenge and improve the university accommodation and PBSA sectors.”

    Richard Gabelich - SFG

  • “TPMS ARE FOCUSED ON DELIVERING FOR THEIR CLIENTS. THOUGH CONSULTANTS, THEY FEEL LIKE ONE OF THE TEAM. STRIVING TO DELIVER THE BEST OUTCOMES FOR OUR BUSINESS THROUGH EVIDENCE-BASED DATA AND CREATIVE THINKING.”

    Rob Moyle, CEO – Collegiate AC.

  • “The Property Marketing Strategists are making a big impact in the industry. ”

    Jane Crouch, CEO – Fresh

  • “Through a robust marketing strategy over the past year, we have gone from a standing start to nearly full occupancy pre-opening. TPMS have the knowledge and experience to deliver mobilisation of a new asset, with an extensive network and creative ideas and solutions to solve challenges along the way.”

    Viv Watts, Managing Partner, Oasis Holding

  • “THE MARKETING REVIEW TPMS CARRIED OUT FOR US HAS ENABLED US TO TAKE A LOOK AT OUR ENTIRE MARKETING STRATEGY AND TAKE ON BOARD THEIR RECOMMENDATIONS. SOMETIMES YOU NEED SOMEONE FROM OUTSIDE THE ORGANISATION TO HAVE A FRESH LOOK AT WHAT NEEDS TO BE DONE. THEIR EXPERIENCE AND KNOWLEDGE OF THE SECTOR IS EVIDENT AND ENABLES THEM TO GET RESULTS QUICKLY.”

    Rommel Faytaren, Director of Commercial Services, Optivo