STUDENT ACCOMMODATION

MYSTERY SHOPPING

real-time insights to guide your strategy and maximise conversions

The Property Marketing Strategists have partnered with hereSAY, to bring the only bespoke mystery shopping service to the PBSA sector. Providing specific KPIs relating to PBSA and using actual students from the cities being assessed to carry out the shops.

The service monitors a choice of enquiry methods including in-person visits, online enquiries, phone calls and social media over the key months of the leasing cycle. Identifying sales wastage and ensuring that all leads are being maximised, providing a laser focus on the ROI of marketing.

Every client has its own dedicated Qlik dashboard showing the full data and analysis after each round of shops, with scoring broken down over seven categories:

  • Previewing experience

  • Viewing experience

  • Presentation

  • Site information and inclusions

  • Post-viewing experience

  • Brand marketing

  • Final thoughts

Benchmarking data on key cities is also included as well as recommendations and feedback on how to improve performance.

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Get in touch

“The mystery shopping service was a valuable tool for us to measure our performance and identify opportunities for continued improvement. I would highly recommend The Property Marketing Strategist and hereSAY to anyone who wants to improve their customer service and customer journey.”
— Peter Brooks - LIV
“We chose to implement a mystery shopping programme because delivering an exceptional student experience is at the heart of our business. Mystery shopping has given us invaluable, unbiased insight into how our teams perform day-to-day, helping us identify opportunities to elevate our service and consistently meet the expectations of today’s students.”
— Ashley Jones - Collegiate UK

The benefits of using MYSTERY SHOPPING:

  • Gain a clear, objective view of your customer service and sales performance.

  • Identify areas for improvement alongside training and development needs of your staff.

  • Implement targeted strategies to enhance your overall customer experience.

  • Help students feel connected to your brand. 

  • Improve your ROI.

  • Differentiate your brand from your competitors.

ENQUIRY FORM

Interested in finding out more about this mystery shopping service? Fill in the contact form below and we will be in touch.