MYS

mys

REAL ESTATE LIVING OPERATOR

BRAND AND WEBSITE

mys, a values-led operator of shared living spaces, first approached The Property Marketing Strategists to hold a brand strategy workshop with its key stakeholders to help define its core values. 

The workshop led to a refined set of principles; Community, Activism, Freedom and Ambition. The process also uncovered a key miss-alignment - the company needed to curate a visual identity, and a marketing strategy that not only communicated these values but truly lived them. 

Coupled with the company’s passion to make decisions that are good for people, the planet and business, the insight ignited a brand evolution.  

TPMS was appointed to manage the full process of the re-brand which included: 

  • Rebranding for both the B2B and B2C business  

  • Development of a B2B and B2C website  

  • Tone of voice  

  • Brand guidelines  

  • Photography  

  • Videography  

The TPMS team developed a creative brief and brand proposition that highlighted the importance of an environmental and community focused communications strategy for both investors and the end-user.  

The team then worked diligently to outsource a creative and web development agency that could implement sustainable practices. The chosen agency, We Can, came with impressive credentials, proposing the production of a groundbreaking energy saving website, as well as brand values that holistically align with mys’s core principles. 

MARKETING STRATEGY AND SUPPORT

Following the launch of the new branding and low-carbon website created by We Can, The Property Marketing Strategists continued to support mys on a retained basis. Working on all aspects of the brand, website development and the progress of the B2B and B2C marketing strategy, TPMS acting as  mys’ marketing team until they were able to recruit an in-house marketer. 

The relationship enabled the team to build a strong foundation for the marketing strategy to support asset performance alongside content, thought leadership, social media, press and PR.  

Whilst project managing the re-brand, mys became the first UK student living operator to be awarded B Corp status - an aspiration that the company had held long in its heart. We’re proud to be part of the mys brand evolution and the mark it has undoubtedly made and will continue to make on the sector. 

  • “The quality and depth of the research were fantastic and, because they have such great understanding of the market, were able to identify trends and opportunities aligned to our business.”

    Tom Sutcliffe, Commercial Director - Scape.

  • “TPMS go above and beyond to deliver thorough work for the client – and are always looking to challenge and improve the university accommodation and PBSA sectors.”

    Richard Gabelich - SFG

  • “TPMS ARE FOCUSED ON DELIVERING FOR THEIR CLIENTS. THOUGH CONSULTANTS, THEY FEEL LIKE ONE OF THE TEAM. STRIVING TO DELIVER THE BEST OUTCOMES FOR OUR BUSINESS THROUGH EVIDENCE-BASED DATA AND CREATIVE THINKING.”

    Rob Moyle, CEO – Collegiate AC.

  • “The Property Marketing Strategists are making a big impact in the industry. ”

    Jane Crouch, CEO – Fresh

  • “Through a robust marketing strategy over the past year, we have gone from a standing start to nearly full occupancy pre-opening. TPMS have the knowledge and experience to deliver mobilisation of a new asset, with an extensive network and creative ideas and solutions to solve challenges along the way.”

    Viv Watts, Managing Partner, Oasis Holding

  • “THE MARKETING REVIEW TPMS CARRIED OUT FOR US HAS ENABLED US TO TAKE A LOOK AT OUR ENTIRE MARKETING STRATEGY AND TAKE ON BOARD THEIR RECOMMENDATIONS. SOMETIMES YOU NEED SOMEONE FROM OUTSIDE THE ORGANISATION TO HAVE A FRESH LOOK AT WHAT NEEDS TO BE DONE. THEIR EXPERIENCE AND KNOWLEDGE OF THE SECTOR IS EVIDENT AND ENABLES THEM TO GET RESULTS QUICKLY.”

    Rommel Faytaren, Director of Commercial Services, Optivo